“Demoart”, has been the key term behind the success of the Nintendo Wii. When you have control of such a dynamic age range of 5-70, needless to say you’re going to perform well. Not only is Nintendo closing on the dynamic age market, but expanding the gender gap as well.
Not even five years ago, if you’d have told me that the number of females would outnumber males at a ‘video game waiting line’, I would have laughed at you. When I showed up Sunday to get my Wii Fit, that’s exactly what I saw. I didn’t take a head count or anything, but it was pretty obvious that the ladies outnumbered the men by a pretty hefty margin.
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